Making money can be sort of a haphazard process or it can be organized, driven and automated. In this article we will look at how the اسعار ماكينات عد النقود بمصر Matrix can be used to change your income process from haphazard and stagnant to methodical, regular and dependable.
If you are familiar with my work you know that I teach how money is made by exchange. One person has a product or service they are willing to exchange for money and the other person has the money they are willing to exchange for the product or service. When the two people or parties come to an agreement on terms, such as price, delivery and warranty, then the exchange is made. That is wonderful when it happens, but often it doesn’t happen and no money is made. What can we do then? We can take specific actions to drive the process instead of waiting on the process to happen by chance.
When it comes to sales or money exchanges, there are two basic ways for an exchange or sale to happen and in the real world a sale is often the result of a combination of these two ways. Money exchanges can be either passive or active, those are the two models. When I do consulting work with people and businesses I always look to see if their business model is mostly passive or mostly active. Knowing that is crucial to understanding where the leverage points are for improvement.
For an example of the passive model suppose a store is built, the shelves are stocked and the doors are opened. Now we wait until someone comes in, looks around, finds something they want, decides they are willing to part with their money for it and makes the purchase. If we are fortunate there is even someone there to accept the money. It is a wonder anyone makes a living with this model, but if the natural traffic in the store is high enough, the products are attractive to the shoppers, the pricing is acceptable and the sales clerks are a little helpful the store will survive and the owners or investors might even make money after expenses.
The second model is the active model. Think of the active model as driving sales instead of building a “sales trap” (which in business is what we sometimes call stores) and waiting for someone to wander into it. The passive model is a bit like a mouse trap where you bait it and wait (the term in business for this is “bait and wait”) for someone to wander in and trip the trap by biting on the merchandise for a sale. In the active model we take steps to “bring them in” to see the bait or merchandise instead of waiting for the prospect to find it on their own.
An example of the active model would be an art dealer that has obtained a new painting by a moderately well known artist. The dealer might go to their book of clients and prospects to see if any are collecting art by this artist or have shown interest in the artist’s work. We will suppose as they review their notes they find four clients that have either bought art by the artist or have shown interest in the artist’s work and the art dealer one by one gets them on the phone, inviting them to a private showing of the new work of art.
The four clients come in to see the work of art, refreshments are served, background on the artist is presented and the highlights of the painting featured are discussed. It is made known that the artist would like to see this piece sold before their next exhibition to create interest and publicity for the exhibition and that you are accepting sealed bids tonight on this work of art. Three clients make a sealed bid, they all come in above the reserve price, the highest one wins and this piece of art is sold. No waiting for someone to wander in to the art gallery is involved.